Tuesday 28 February 2012

UNIQLO LAUNCH SPRING COLOURED DENIM CAMPAIGN & VIDEO FEATURING CELEBRITY CAST




UNIQLO is proud to present the spring 2012 coloured denim collection to break you out of your cold winter gear and into a kaleidoscope of UNIQLO spring colours.

Fresh new colours kick off the season with a brand new cast who embrace the UNIQLO philosophy Made For All, including blogging prodigy and journalistic talent Tavi Gevinson and singing legend Cyndi Lauper.

This Spring UNIQLO will launch a trend setting denim collection full of bold and pastel colours including pink, orange, blue, pale green, grey, taupe and white for women around the world.
What better women to showcase the UNIQLO bold new denim colours than with a diverse, fearless cast, each at the forefront of their chosen creative paths; whether journalism, music, modelling or design.

These women are the perfect illustration of powerful femininity in the world today and UNIQLO is proud to have them representing the spring 2012 colourful denim campaign.

UNIQLO chose these women as they represent and mirror strong similarities within the brands philosophy; strong mindedness, individuality, an inspirational unique outlook on life, and the importance of expressing the real you, whether that be through clothes, music or writing.

The new cast will appear in the latest UNIQLO campaign set to launch in February 2012 in over 1000 stores worldwide.

UNIQLO coloured denim is available in 8 different colours and various silhouettes including full length, cropped and even shorts making it easy for women to showcase their true colours all season long.

The collection is in all UNIQLO stores and online at www.uniqlo.com now, priced from £24.90.

Grab your favourite colour and show off your new Spring and Summer style!
Featuring an all star cast;

· Blogging Prodigy - Tavi Gevinson
Ballerina - Laura Love
· Model - Alek Wek
· Singing Legend and Icon - Cyndi Lauper
· New York Designers - Vena Cava

To watch the link, please see below;

http://www.youtube.com/watch?v=Zq1qEwu5Hk4


























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