Monday 28 May 2012

Agnes b new concept store

THE NEW CONCEPT STORE
Marylebone High street







Since opening a ‘Gallery/Boutique’ in New York’s Howard street, agnès b was keen to have a similar space in London where she could combine both art and fashion, and where she can show new and established artists, alongside the new season’s collections.

The new store will have committed areas to show artworks that will sit alongside the clothes and will give our customers the opportunity to enjoy the art whilst shopping within an informal environment.






The store will see dramatic changes and create a unique and ‘feel good’ shopping environment with the end transformation being able to house the complete agnès b. collection for both homme and femme. We will also re introduce layette into the store, with the ultimate basics for babies.






The 1st floor has been opened up and creates an exceptional open, light and elegant space that will become a relaxed shopping environment, meanwhile the ground floor continues to be dedicated to women’s wear and will have an area dedicated to the artwork, Layette (babies) and Voyage, the all essential luggage and bag collection.






Menswear has a complete new home in the basement that has been totally transformed to show the best of the men’s wear collection and again will have dedicated space to show artwork in the original vaults that are part of the Marylebone basement. The store looks forward to hosting a dedicated men’s weekend for the stores launch at the end of May, with on hand styling tips and wardrobe advice from the professionals.




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