A leader in the eyewear business, Italian lifestyle brand Police are pleased to announce Brazilian football player, Neymar Jr, as the new Global Brand Ambassador for 2014. Neymar Jr follows in the footsteps of past Police ambassadors including Bruce Willis, George Clooney, David Beckham and Antonio Banderas.
Already the most talked about sports personality with the Champions League and FIFA World Cup 2014, Neymar Jr’s partnership with Police marks the coming together of two of the biggest icons of the season. Shot by world renowned photographer, Rankin, the campaign will showcase Neymar Jr modelling Police’s new eyewear collection.
Ennio De Rigo, President of the eyewear company De Rigo Vision Spa that own Police says of the relationship:
“We are very proud about this new and exciting collaboration with Neymar Jr. As a young, passionate and talented star in his field; he embodies the Police DNA like no other with his maverick style”.
Neymar Jr says:
“It’s a pleasure and an honour for me to be the new global ambassador for Police. I like very much their style and the glasses are the types that I use. The photoshoot was very nice and I hope we have success with a family run business.”
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