Online retail giant, ASOS, breaks new ground, by launching its first ever, erotic accessories range by label Gigi Noir.
Playfulness and fun are the key messages behind the collection with multi use collars, cuffs, headbands, tassels and blindfolds, all realised in sparkly sequins, soft leather and a smattering of Swarovski crystal.
Co-Founder, Sophie Holloway, says: "Gigi Noir is about reinventing what it is to be young and sexy with confidence. 'Ladies Come First' gives our customers the pleasure-based education to feel confident, not only in our products, but in themselves in the boudoir."
Gigi Noir is the diffusion brand for designers Holloway Smith Noir, whose femme centric, pro pleasure ethos and luxury designs have led them to becoming known as the ‘Mistresses of Teasewear’. Sisters Sophie and Alice Holloway are passionate about creating both high-end accessories to enjoy better sex, but as Sophie points out: “The luxury erotic industry is geared towards an older more mature audience who are at a different stage in their economic lifetime. We believe young adults, also deserve access to high quality teasewear and this belief has lead to our collaboration with ASOS.”
A completely new category for ASOS, the e-tailer was won over by the sisters’ passion for sending such a compelling positive message about sex as September sees the launch of Gigi Noir’s social sexual responsibility campaign ‘Ladies Come First’. Aiming to help young women and men explore sexual issues such as consent, pleasure, confidence and communication.
Gigi Noir is a brand of playful and fun erotic accessories, launching withwww.ASOS.com at the end of August, and shipped globally.
Prices range from £33-£57 and the range is aimed at fashion forward young adults 18-25.
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