Sunday 7 September 2014

GIORGIO ARMANI PRESENTS THE WORLD PREMIERE OF FILMS OF CITY FRAMES IN TORONTO

GIORGIO ARMANI PRESENTS THE WORLD PREMIERE OF FILMS OF CITY FRAMES IN
TORONTO, HOSTED BY ROBERTA ARMANI AND ACADEMY AWARD WINNING DIRECTOR AND
PRODUCER EDWARD ZWICK


Toronto,  September  7th,  2014 - We are pleased to announce that yesterday
the  world  première of Films of City Frames took place at the St. Lawrence
Centre  for  the Arts in Toronto. Giorgio Armani connects with the world of
cinema  through  this inspiring initiative, a rich fictional universe built
around  Frames  of  Life. The screening was hosted by Academy Award winning
director  and  producer Edward Zwick. The event was held during the Toronto
International Film Festival, of which Giorgio Armani is a proud  sponsor.

“I’m very glad that Edward Zwick is participating in the first screening of
the  Films  of  City  Frames short films. Edward is a talented producer and
director  with whom I had the pleasure of working in several occasions. His
great  passion  and  commitment  to filmmaking make him the right person to
present  this  project,  which  aims to promote the talents of the future.”
said Giorgio Armani.

“It  is  an  honor  to  stand  alongside  Giorgio Armani for a project that
promotes   young  cinematic  talent.   I  can't  imagine  a  more  exciting
intersection,  working  at the crossroads of film and fashion," said Edward
Zwick.  Zwick  has  embraced  the  Giorgio  Armani  "Films  of City Frames"
initiative,  and  has long been a mentor to aspiring filmmakers through his
master class teachings at the American Film Institute and the USC School of
Cinematic Arts.


The  screening  was followed by a panel discussion moderated by Imran Amed,
Founder and Editor in
Chief of the influential online editorial platform and media partner of the
event,  The  Business  of  Fashion. The evening concluded with an exclusive
cocktail  party at the iconic CN Tower, hosted by Roberta Armani and Edward
Zwick, with DJ performance by Mark Ronson.


Notable attendees at the cocktail included:


Roberta Armani
Edward Zwick
Denzel Washington
Jessica Chastain
Quvenzhane Wallis
Chloe Grace Moretz
Melissa Leo
Laura Dern
Holly Hunter
Anthony Mackie
Elisha Cuthbert


Starting  tomorrow  all  short  films will be available, along with special
content, on the new dedicated section of framesoflife.com. Furthermore, the
Wall  of  Frames will be launched, a special feature allowing users to vote
on  the Films of City Frames shorts in various categories and share them on
their social networks.

Giorgio  Armani  continues  his  legacy  of  supporting emerging artists in
various  fields,  from  fashion  to  cinema  with  this comprehensive joint
project.  Created  in collaboration with Luxottica and Rai Cinema, Films of
City  Frames  stages  the  work of aspiring filmmakers from six prestigious
international  schools:  NYU, Tisch School of the Arts - (NYC); USC, School
of  Cinematic  Arts  -  (LA);  NFTS,  National Film and Television School -
(London);  Centro  Sperimentale  di  Cinematografia  -  (Rome); Esra, Ecole
Supérieure  de  Réalisation  -  (Paris);  The  Hong  Kong  Academy  of  the
Performing Arts - (Hong Kong).

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