Monday 8 September 2014

Gucci Presents: The Jackie starring Kate Moss






#JACKIEBAG

KATE MOSS STARS IN DIGITAL FILM CELEBRATING FRIDA GIANNINI'S NEW

JACKIE BAG COLLECTION

 

MILAN September 8, 2014 – Kate Moss is the protagonist of Gucci’s Fall/Winter 2014-2015 digital short film, debuting worldwide today on the House’s social media networks. Shot in Rome, the film sees the iconic model in a game of pursuit with the infamous paparazzi. The chase recalls the original muse of the paparazzi, Jacqueline Kennedy Onassis, who was often spotted on the go with her favorite Gucci bag.

 

Creative Director Frida Giannini said, “I have always admired Kate – she is an icon of today. A trendsetter, an independent woman and absolutely contemporary. She embodies my Fall/Winter Collection as a sophisticated woman who dresses to please herself rather than others.”

 

Seen through the lens of her follower, Kate Moss – on the arms of travel companion Clement Chabernaud – has all the Gucci essentials for her jet-set escape. Never caught off guard, she uses her Jackie Soft handbag as a shield from the photographer’s flash. The bag is a new take on the House symbol characterized by its piston closure. Gucci’s iconic Jackie Bag was reintroduced by Creative Director Frida Giannini in 2009. It famously takes its name from Jacqueline Kennedy Onassis, for whom it was a preferred accessory.

 

The director’s cut will live on Gucci’s YouTube Channel and a ten-second version will appear in select expandable banner ad units as part of a worldwide digital media roll-out starting today. All of Gucci’s social media networks will dedicate the entire week to the Jackie. The digital short will also appear on CNN International, both on television and online, from September 15. The online campaign will include homepage ownership of CNNi.com.



Creative agency: Rem/Ruini Studio
Production company: Think Cattleya
Director : Anders Hallberg
Art Director : Riccardo Ruini
Creative Direction: Gucci
Editing : Think Cattleya/Shake Movie/Rem
Styling : Alister Mackie
Models/Actors: Kate Moss/Protagonist, Clement Chabernaud 

Music: 
"A Lizard State"
(A. Marshall)
Performed by King Krule
© Chrysalis Music Ltd. – courtesy of BMG Rights Management Italy srl.
Ⓟ 2013 XL Recording Limited - licensed by arrangement with Beggars Group Media Ltd.





No comments: