With launch of Copper Label Selvedge Denim, British brand Superdry is redefining casual luxury. Sold in the London flagship store’s newly opened Premium Lounge, the menswear range of hand-finished jeans further cements the brand’s reputation for quality, detail and design.
Pattern cut in Italy, the artisan denim is woven on heritage, narrow-width shuttle looms in a process that is imbued with craftsmanship from start to finish. Hand whiskering ensures that every pair of Copper Label Selvedge jeans is unique and authentically aged. Superdry’s signature attention to detail is evident in the artisan touches: the aged metal rivets, thick leather patch on the waistband and hand- stamped letterpress label.
Superdry has already built a name for its denim and the launch of Copper Label Selvedge adds another dimension. Loved by purists, selvedge denim is a heritage fabric. Two contemporary cuts give the heritage range is a modern twist. The choice of six washes means guys who can’t wait to achieve the lived-in look can do so from the start.
Situated on the lower ground floor of the Regent Street flagship store, Superdry’s boutique Premium Lounge is the natural home of the Copper Label Selvedge Denim range. The lounge, which launched in mid-February, draws together Superdry’s most luxurious and artisanal collections.
No comments:
Post a Comment