ICONIC SPORTS AND LIFESTYLE COMPANY '47 BRAND’S RICH SPORTING HERITAGE CONTINUES TO INFLUENCE THEIR CELEBRATED HEADWEAR AND APPAREL COLLECTIONS WITH NEW RELEASES FOR SEPTEMBER
A company steeped in tradition and heritage, '47 Brand was founded in 1947 by two brothers who realising the passion of sports fans in Boston, wanted to provide them with something to wear as a symbol of their loyalty. The company turned out to be their legacy. 60 years later, '47 Brand has become one of the most relevant lifestyle brands both in and beyond American Sports producing the finest sports licensed apparel - from dugout jackets and crew neck jumpers to caps and knit hats.
This season, the AW 14 collection continues to develop and is now celebrated as much for its attention to detail as its unmistakable, rich sporting heritage. Both the apparel and hats draw on market trends whilst maintaining their core heritage styles. The premium hats, snapbacks, shirts, tees, varsity jackets, vests and sweatshirts all focus on quality, comfort and durability.
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