Fifty Shades of Grey Lingerie & Sleepwear collection at Tesco

AS NEW COVER ART FOR THE E L JAMES NOVEL LAUNCHES, THE OFFICIAL FIFTY SHADES OF GREY LINGERIE & NIGHTWEAR COLLECTION ARRIVES AT TESCO FOR CHRISTMAS.

 

Following a hugely successful launch of its debut collection in September, a new Christmas offering of Fifty Shades of Grey Lingerie & Sleepwear for women arrives from November 24^th. Designed in collaboration with Fifty Shades of Grey author E L James and new campaign imagery by Rankin, the collections are inspired by the global best-selling trilogy.

Available at F-F.com and sold within the F&F Clothing area in store, the range comprises of over 19x new pieces for women with luxe additions including logo sleep-masks and sheer lingerie in jewel tones. E L James, who was involved at every stage of the creative process, says of her inspiration behind the collection, “For the Christmas collection we wanted dark and sensual pieces with a hint of decadence. We went for rich, deep red and midnight black to create a forbidden allure, and used signature embroidered elements and silk trimmings to add a touch of festive luxury”.

 

The women’s collection begins with Seduction (above left). Enchanting in red, the range offers balconette bras and plunge bras with a matching brief and thong with delicate sheer panels. There is also a bespoke signature placement guipure featuring the Fifty Shades of Grey mask. The Seduction Babydoll in black is an essential part of any lingerie wardrobe. The romantic ‘No Peeping’ Tie Side Knickers and Eye-mask sets in red & black are beguiling new designs, contemporary with a timeless feel.

 

The Temptation Balconette Bra, Short, Thong and Babydoll (above) in red silk features a seductive black lace overlay detail, the season’s most romantic collection. All pieces work together to move effortlessly between lingerie and nightwear.

 

Says E L James, “Designing the collection was a very organic process. It was important that every piece should be distinctly Fifty Shades, so we included iconic elements  such as the Fifty Shades mask in the lace embroidery for the Seduction range, and a crystal key charm for the silk Temptation”. Nightwear plays with the outline of the silhouette, with the slouchy ‘Laters Baby’ sleep tee and pyjama sets emblazoned with the Fifty Shades mask. Something new for the gifting season is the ‘Laters Baby’ eye mask, ‘Do You Want To Play’ short and slogan shorts – stylish collector’s items that give a nod to the books’ special moments.    

Prices range from £5 ~ £25

Sizes range from 32B ~ 38DD (Seduction Plunge Bra goes up to 38G) and 8-20

 

The collections will be available in 200 Tesco stores exclusively from November 24^th and online via F-F.com. One in every four Fifty Shades novels were sold in Tesco stores.