AMI LAUNCHES SMILEYWORLD COLLECTION AT COLETTE
Ami Paris launches their first collaboration with SmileyWorld at the prestigious French boutique Colette in Paris.
The partnership between Ami and the world’s happiest brand follows in a long line of collaborations between Smiley and some of the most esteemed designers in the world.
Ami Paris is a brand founded by French stylist Alexandre Mattiussi who previously worked for the big couture labels Marc Jacobs, Givenchy, and Christian Dior. The collection includes a contemporary sportswear look with the iconic Smiley face wearing their signature blue beanie.
The collection of effortless staples is due to be released this summer, and will be sold in the two AMI flagship stores in Paris, as well as the best concept and departments stores worldwide. However, a capsule collection of 90 tees and 120 sweatshirts was launched exclusively at Colette in Paris this week.
AMI x Smiley is available in store and online:
Colette Paris
Ami Flagship Stores in Paris
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