Monday, 20 April 2015

Ralph Lauren Arrives In Brazil



Ralph Lauren is pleased to announce its first luxury store in Sao Paulo, Brazil which opened this week.

Located in a prominent location on the ground floor of the prestigious Cidade Jardim and spanning over 850 square meters of retail space, this new store will feature a premiere assortment of Ralph
Lauren’s finest womenswear and menswear collections, together with accessories and leather goods, footwear and Ralph Lauren Timepieces.

Mr. Lauren commented on the new opening by saying:

“I have long been fascinated by the Brazilian lifestyle and culture and believe our first store in Sao Paulo
will fit well into a country that appreciates traditions of true quality and luxury.” Ralph Lauren





The store recalls Brazil’s grand residential ranches while channelling a signature equestrian heritage.

Evoking the fine craftsmanship of regional tradition, the storefront features archways made of cast stone and white plaster along with two water fountains that flank the grand entrance, creating a loggia rich in decorative detail
that helps to reinforce the ease of indoor-outdoor living.

A traditional layout of alternating smaller and larger rooms features reclaimed oak beams, stained concrete floors with oak ties and decorative ceramic tiles, hand-finished plaster walls, a mix of oak and painted white
furniture cases, and handcrafted antique vitrines and fixtures. Decorative pendants, hand-woven area rugs, new and antique upholstered furniture and potted palms are combined, highlighting a refined taste. Drawing
attention to the heart of the store, a well-appointed bar will provide a magnificent haven to rest and relax, complimenting the retail experience through unparalleled service, a selection of cocktails and light fare.

Upon entering the store, the foyer leads to dedicated rooms housing Collection for women on the left and Purple Label for men on the right. A wide selection of beautifully crafted footwear, accessories and eyewear
for both men and women appear within separate salons of these areas.

An exclusive cocktail event was hosted on Monday evening by David Lauren and José Auriemo,President of JHSF to celebrate the opening of the new store. 

The event was attended by notable guests including actress Camilla Belle, Polo player Nacho Figueras, his wife Delfina Blaquier and model Bruna Tenório.

The new store in Sao Paulo extends Ralph Lauren’s efforts to strengthen its presence in the Americas and deliver retail experiences that embody a world of luxury to consumers around the globe.

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