Thursday 2 April 2015

RICHARD E. GRANT LAUNCHES JACK COVENT GARDEN AT SELFRIDGES EXCHANGESQUARE





To celebrate the launch Richard E. Grant will be in store to meet customers on Saturday 18 April from 2pm

After emigrating to the UK from Swaziland Grant’s first job was as a waiter in Covent Garden, which up until 1973 was the fruit, flower and vegetable market iconically celebrated in the opening scenes of ‘My Fair Lady’ and historically the centre of London’s theatre district. 

Said Richard E. Grant: “Even though I was waiting tables, whilst hustling for acting work, I felt like I had landed in the right place. Annie Lennox first hit 'Sweet Dreams are Made of This' was the soundtrack of my days, and has proved auspicious!”

Following the success of his first fragrance JACK, which instantly became a best seller when it launched last April, Grant set about creating a second scent inspired by his days in Covent Garden. 

“As actors always receive fruit and flowers on opening nights, and like opera singers, use ginger to keep their throats in good order, my idea was to create a scent that conjured up this fresh fruit, flower and vegetable combination.”

Spending time in Grasse, and voraciously sampling as many perfume oils as possible in pursuit of 'notes' that evoked and captured his sense of this historic district, Grant worked in tandem with 'Nose' Alienor Massenet in Paris who expertly refined the formulas.

JACK- COVENT GARDEN has top notes of orange, lime, and ginger with middle notes of rose, pimento and peppercorn, and base notes of carrot oil, Iris and musk.

JACK COVENT GARDEN, comes in an 100ml bottle and is 'sleeved' inside a vintage style Union Jack calico drawstring bag with a luggage label attached to personalise once opened.

For further information, visit www.selfridges.com

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