Tuesday 12 May 2015

Selfridges Trafford - Work It





With the announcement in February this year that the rate of employment in the UK is at its highest since records began in 1971, work and work-life balance have never been more on people’s mind than today. But are we all still doing the 9 to 5? Has hyper-connectivity changed our working lives? Is anybody not working in the service industry these days? What does it mean for retail? What about fun and work?

Linda Hewson, Selfridges’ Creative Director says: “Everything that touches the way our customers live their lives is of interest to us as it influences the way we speak and engage with them. With work being such a huge part of people’s daily concern, we felt that this year, more than any other, the time was ripe for a look at some of the trends that are currently reshaping both the workplace and the retail space and champion ‘me time’ as a way to reclaim a better work-life balance.”

Work It! runs from April 30 for a six weeks in Selfridges stores and online. For the campaign, Selfridges has called on a broad mix of expert voices to help define the near future of work and offer some inspirational fixes to make work, work better.

The Work It! campaign provides you with the opportunity to maximise your lunch break in order to help you achieve a better work/life balance.

A Beauty Routine for your Daily Routine The Big Beauty Lunch Breaks

Welcome time-poor beauty lovers: it's time to reclaim your routine!

As part of Selfridges Says Work It, we are helping you to enhance your work routine – and your look – with amazing express beauty experiences and the ultimate edit of essential beauty tools.

From drop-in treatments that fit with your schedule to an edit of multi-tasking must-haves – we will be making sure your beauty regime can keep up with the changing face of the working world.

Show us how you work it: #SelfridgesXWorkIt
MANCHESTER TRAFFORD

Thursday 28 May – Saturday 30 May 2-5pm
Thursday 28 May
Bobbi Brown: Secret to On-the-Go Make Up


Join our team of professional makeup artists to learn Bobbi Brown’s secrets to beauty, wellness, confidence and more. Enjoy a personalised secret to on-the go makeup lesson and explore Bobbi’s iconic on-the-go must-haves- and how to apply them effortlessly. You’ll be treated to a healthy refreshment and will receive an exclusive tote bag to take away (whilst stock lasts).


Speak to one of Bobbi’s professional Makeup artists to reserve your place.


Friday 29 May
NARS: Make Up Your Mind Services


 Join Samantha Perez, Helena Kastensson and Benoit Dumont, UK National Stylists for Nars, for exclusive express treatments. Take your pick from three beauty services you can easily fit around your work routine
  • Smokey Eye Demystified: Francois Nars’ signature technique for a long-wearing smokey eye
  • Cheek Technique: turn a new cheek with perfectly placed colour pops to contour and highlight
  • Full-power Pout: get the perfect dramatic lip color with bold definition.
    Also look out for the exclusive Christopher Kane collection preview.
    Saturday 30 May
    Illamasqua: Quick Fix Contouring 

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