Balmain Unveils Fall/Winter 2015 Advertising Campaign
"This season's Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign.
While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.
Armando and Fernando, Bella and Gigi, Erika and Joan, and Kendall and Kylie come from a wealth of different backgrounds and histories. Collectively, they represent the fresh, diverse and open spirit of a new generation of fashion. Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support and love that family members can provide to one another."
Oliver Rousteing, Creative Director, Balmain
Paris, July 15, 2015
"Last season's campaign explored intimate connections between lovers and friends, this season Olivier and I wanted to expose another intimate connection, this time between siblings. It builds off Balmain's notion of true unconditional love and family, and further shapes the Balmain Army."
Pascal Dangin, Creative Director, KiDS
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