DIARY OF A CLOTHESHORSE: TOPSHOP LAUNCHES THE ARCHIVE COLLECTION

Tuesday 7 July 2015

TOPSHOP LAUNCHES THE ARCHIVE COLLECTION

TOPSHOP LAUNCHES THE ARCHIVE COLLECTION - ICONIC TOPSHOP STYLES RETURN TO STORE

TOPSHOP announce the launch of TOPSHOP Archive, a collection of 33 limited-edition pieces reissued from a vast archive of irreverently cool British style. The collection is inspired by original designs that first established TOPSHOP’s far-reaching and continuing hold on British fashion, reviving the customer’s thrill of buying that first TOPSHOP piece.

TOPSHOP Archive arrives in store and online at TOPSHOP.COM on the 9th July 2015and will follow the spirit of TOPSHOP’s pioneering designer collaborations, but this time delving into its own design history to offer an exciting, affordable piece of fashion history.

With the continuing trend for nostalgic fashion, the Archive collection offers authentic re-editions alongside modernised styles to appeal to the fashion-forward eye of today’s TOPSHOP girl, who blends influences across the decades.

Classic 70’s smock dresses return for lazy summer days, disco jeans and authentic prom dresses bring back the ‘80s and are the must-have item for a retro-tinged silhouette. A 90’s lurex halter dress and a maxi rave coat complete a collection of cult classics reborn for a new generation.

TOPSHOP Archive signals the first stage of a growing collection uniquely intended to encourage TOPSHOP customers to get interactive. Shoppers will be able to contribute to future Archive collections with a social campaign, #BringThatBack, encouraging shoppers to post images across social media of their most-loved past TOPSHOP pieces for the chance to see them return to store in the new collection.

The collection is poised to change the way the customer engages with vintage fashion, with an authentic collection of pieces that will stand the test of time, but it won’t be around for long…