In 2027, a human settlement on Mars will be initiated with the four first volunteering astronauts. Mars One is the space project offering 100 people the chance to move to our neighbouring planet Mars. Inspired by nomads of bygone and future generations, the Björn Borg SS16 show at Fashion Week in Stockholm is a tribute to this ground-breaking space mission and to the concept of the ultimate challenge: Training for Mars.
The SS16 show is inspired by the concept of breaking new frontiers for the love of mankind. Mars One epitomises this idea and our show is a tribute to the bravery and faith these pioneers show by venturing to the unknown for the sake of evolution and innovation. The journey sets the scene for the show featuring our fashion sportswear collection that is perfectly fit for the ultimate challenge – training for Mars! says James Lee, Head of Design at Björn Borg.
Spring Summer 2016 takes the brand’s sports fashion expression to new heights. The show will feature all product groups entailing sportswear, swimwear, underwear, shoes and accessories with an emphasis on the sport range.
Check out the new BB SS16 video: https://youtu.be/jHCNR62rPXA
The Björn Borg fashion show will be held on August 24 at 8 PM in Stockholm.
More information on the Mars One project can be found at www.mars-one.com
For more information on Björn Borg, please visit www.bjornborg.com
James Lee
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