Wednesday 5 August 2015

OLIVER PROUDLOCK FLAUNTS THE ULTIMATE SUMMER ATTIRE, STELLA ARTOIS CIDRE X YMC’S “LE POOLWEAR”





A limited edition splash-proof suit jacket and short combination from

Stella Artois Cidre & YMC continues to be one of summer’s hottest fashion items

 

Stella Artois Cidre and boutique fashion label You Must Create (YMC) announced a bold new collaboration this summer, and Oliver Proudlock is clearly a big fan.

 

Proudlock was spotted last night entering Zara Martin’s party wearing Stella Artois Cidre x YMC’s “Le Poolwear,” the innovative splash-proof jacket and swim short combination from the collection.  It’s specifically crafted to be worn poolside.

 

Le Poolwear is available in three different exclusive prints that mark the launch of Elderflower and Peach flavours of Stella Artois Cidre—Proudlock enjoyed last night’s party in the vibrant Peach suit.

 

The beautiful and decadent prints mirror the summer trend of co-ord and are all unique in distinctive designs, perfect for summer soirees:

 

·         Stella Artois Cidre “Family”: A combination of the premium varieties of the Stella Artois Cidre family including, Elderflower, Peach, Raspberry, Pear and Apple and embraces the seasonal menswear trend of pastels with a blue background.

 

·         Stella Artois Cidre x YMC “Peach: A warm and bold pattern, the Peach print takes on a more geometric style, emulating the sweet and full bodied taste of the Cidre itself.

 

·         Stella Artois Cidre x YMC “Elderflower:  Mirrors the flavour tones of the Stella Artois Cidre Elderflower cider with an overall delicate design echoing blooming elderflowers. 

 

Le Poolwear is available at www.youmustcreate.com for £270.



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