Superdry and Elite Model Look announce the UK’s freshest new model.

Fashion powerhouse Superdry and Elite Model Look announce the UK’s freshest new model.

 

Last week Thursday, Elite Model Look and Superdry hosted one of the most successful modelling competitions of the year in pursuit of finding the freshest new model in the UK. Now in its 7th year running, it’s the first time Superdry has teamed up with Elite Model UK as their official Fashion Partner.

 

Ten finalists took to the catwalk at Superdry’s flagship store, Regent Street, to showcase the latest Superdry Collection in front of a panel of judges, which included fashion experts from the teams at Elite, Superdry and, fashion designer, TV personality and Elite Model Look UK ambassador, Oliver Proudlock. Fashion advocates, bloggers and editors were among some of the many guests who were entertained with beats from Femme while sipping on uniquely mixed Perrier based cocktails. As well as showcasing the highlights from Superdry’s AW15 collection on the catwalk leading fashion influencer Sarah Mikaela from style blog Framboise Fashion worked closely with the Superdry styling team to add her unique take on two of the looks displayed on the catwalk. 

The competition was tough but after a series of catwalk looks, the winners were announced as Chris Tydings and Charlotte Corn who will go on to compete for the UK at the Elite Model Look World Final in November held in China.

 

Chris Tydings

“I was expecting it, I wasn’t expecting to win. I didn’t know what to do when they announced us, I can’t wait for China"

Charlotte Corn

“We did the finale and we walked up and I was second, and they announced the Superdry winners, and Elllie was announced  and I was so happy of her, and then our names were announced and I didn’t know what to do, I was just kind of standing there. I was just kind of in shock but so excited for China.”

The stiff competition meant that two extra surprise winners were also announced as Kofi Morris Heather and Elli Jordan who will both feature in the next Superdry collection campaign.

Kofi Morris Heather

“Ellie’s name got called out first and I was just clapping, then my name got called out and I was still clapping and I thought – oh I look like I am clapping at myself – I didn’t really feel anything, I was just like ah, alright."

Elli Jordan

“I heard my name, and then I was doubting it was my name, is that actually me it was just really weird and I was getting so emotional"

 

Renowned for their portfolio of critically acclaimed models, including Cindy Crawford, Ming Xi and Gisele Bündchen, Superdry was thrilled to be involved with Elite, helping young men and women enter the competitive world of fashion. Over the last few months, both teams have scouted the UK in pursuit of finding the freshest faces to take part. Superdry champions new talent and honours the opportunity to help young models carve their path to a successful modelling career.