Thursday 21 June 2012

J SHOES LAUNCH LIMITED EDITION BOWDEN BOOT!

British heritage Footwear Brand J SHOES are set to launch a new Limited edition Boot as part of their AW12 Collection.

The Bowden Boot is made using vintage army blanket fabric and only 200 of the style have been made worldwide. The concept being to find a material that was unique yet sustainable, no longer used in its original industry and to give it new life.

Designed by J SHOES Head of Design, Nick Drury, the Bowden is the first in a series of special designs for the brand. "We wanted to incorporate an interesting repurposed material outside of the norm. I came across army blankets online and bought what I could to create this style. We then matched the material with contrasting laces and soft kudu leather to compliment." said Drury.

As well as the army blanket fabric, J SHOES have also partnered with Dainite, a historic sole manufacturer, famous for its studded rubber soles, which have been made in England since the 1900s. The factory is located in Market Harborough just minutes away from where J SHOES began and the company has an excellent reputation in the industry as being one of the best in sole manufacturing.


The boots also have a Goodyear welt construction, which is a traditional method allowing the wearer to re-sole the boots repeatedly -- yielding decades of wear and an even longer life for the boot.


The Bowden Limited Edition will be available from July 2012 at jshoes.com and exclusively at AUTHOR London.


No comments: