Tuesday 27 May 2014

Replay Launch: Laserblast L.I.F.E






Replay, Italian leader in edgy denims and smart casualswear, keeps pursuing technological innovation with a modern nature- friendly slant. That’s the essence behind the Spring Summer 2014 edition of Replay Laserblast L.I.F.E.

The outstanding feature of the new capsule collection consists in a dyeing process with natural pigments of mineral origin: namely, pulverized rock that imbues the fabric with a distinctive faux vintage appeal thanks to a fine variegation of hues and other exclusive effects.

The definition of these great new jeans also entails the use of low environmental impact laser technology for the whiskering plus an intense stone wash for more of a lived-in look. From there every item is put through a low temperature water wash with mineral pigments in gray and brown/ochre tones, then set to dry
on specially developed manikins to attain a chunky texture.

The two styles for men, the slimfit Anbass and the regular fit Waitom, present a selection of options as to fabric, treatment, wash. Meanwhile, for women both the skinny Luz and the boy fit Pilar jeans come in three different types of wash.

The Replay Laserblast L.I.F.E capsule collection will be available worldwide as of mid May, 2014. To mark the moment Replay flagship and in-store shops and wholesale locations, will showcase the jeans in dedicated window displays. The price range is: 149,00€ to 159,00€.

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