Thursday, 11 February 2016



Superstar Rita Ora Leaves Fans in a Frenzy as she Launches New adidas Originals Collection in Dubai

Music sensation and style icon Rita Ora brought local fans to a frenzy and tears of joy today as the star launched her brand new collection for adidas Originals. Ahead of headlining the UAE’s RedFestDXB festival, the star also made a whirlwind visit to the adidas Originals store in Dubai Mall to meet lucky competition winners and fans.

Speaking at the launch of her new collection for adidas Originals, Rita Ora said:

“adidas has been my family for four years now. Every year I drop stories with them – it’s not just a collection, every drop has its own story and theme. This season, it’s all about Asia. I was in Asia a couple of years ago and I became obsessed with everything there – the fashion, the culture, the landscapes, their values even the animals and wildlife. So I’ve brought that inspiration into this latest collection. The design process starts at least two seasons ahead so I’m super excited to see this collection finally in stores!”

On being in Dubai, she added: “I last came here around four years ago and I love this place. It has a great energy around it and I love meeting my fans here. I opened up for RedFestDXB festival two years ago and to now come back to headline alongside the launch of my latest adidas Originals collection is really special.”

It was also very special for some lucky UAE fans who got to meet their idol in the adidas Originals store including Bethany Starr who was moved to tears by the occasion. The seventeen years old student from Dubai was left speechless as Rita gave her newly designed adidas Kimono that she had been wearing in-store.

Speaking afterwards star struck Rita Ora fan Bethany Starr said: “It can’t believe it! To meet Rita was a dream come true. I’m such a big fan. I grew up in Dubai and saw her when she last came to Redfest. I was at the very front. She’s an inspiration to me. I’ve always listened to her music and love her adidas collections. I can’t believe she gave me her own actual adidas Kimono she was wearing! I love her even more now and will always treasure this. Thank-you Rita and adidas!”        

Rita spent time with media and the region’s leading fashion influencers to officially launch her new collection to the region, which has been inspired by the Asian Arena and the mythical allure of the Japanese geisha. The design elements of the new range incorporate the willow of the east, known for strength, subtlety and grace. The new collection is now available across adidas stores and online.

To learn more, log on to and follow @adidasmena on twitter and Instagram to join the conversation around the event. 

Wednesday, 10 February 2016


EVISU, Has created two sides to its fashion apparel for SS16; EVISU Clan, a collection that pays tribute to EVISU’s Japanese heritage through samurai-influenced silhouettes, sporty shapes, and bold graphics; and Future Fusion, a range of digitally inspired looks that play with distortion, colours, and innovative fabrics.

TOMORROWLAND | Men's Spring/Summer 2016 Collection

Japanese fashion powerhouse TOMORROWLAND is pleased to unveil its Spring/Summer 2016 collection for men, a collection of timeless classics with a TOMORROWLAND twist.
Casual elegance and comfort are at the core of the collection, which delicately balances modernity with tradition. While the collection is classic, there is an element of fun throughout, as evident in its tasteful mix of statement pieces and flawlessly designed basics. Notable items, such as tricot polos, cut-and-sew t-shirts, seersucker jackets and paper denim suits are the must-have items of the season.   
Taking pride in Japanese craftsmanship and attention to detail, TOMORROWLAND’s Spring/Summer 2016 collection was created almost entirely in Japan, using only the highest quality materials. A fresh color palette, with hues of sage, mint green, sky blue, red, khaki and beige, is combined with lightweight fabrics and easy, laid-back cuts perfect for the season. 
TOMORROWLAND’S Spring/Summer 2016 men’s collection is available at fine retailers including Barneys New York, Matches Fashion, Liberty and SSENSE, as well as the newly-opened TOMORROWLAND flagship store at 476 Broome Street, New York.


For SS16, denim remains at the heart of Cheap Mondays collection. Rips & repairs are mixed with strong new basics in updated finishes and fabrics, whilst the classic Cheap Monday look of light, stonewashes and monochrome denim is complimented by an indigo fade program to add colour. 

Silhouettes for the season include plentiful boot cuts and flares, meeting the increased demand for new denim styles. Shorts, cropped wide jeans and cuffed styles are a natural add on to the line. 

The SS16 denim collection is available at Cheap Monday Carnaby Street, ASOS, Urban Outfitters and online at




Tuesday, 9 February 2016

J. Lindeberg | Fall Winter 2016/2017 Full Fashion Show | Exclusive

Marc Cain FASHION SHOW Fall/Winter 2016 at the Fashion Week Berlin

Marc Cain proudly presented on the 19th January 2016 the upcoming Fall/Winter 2016 Collections at the Fashion Week Berlin! Enjoy the special moments and discover the key looks of the brand new Marc Cain Fall/Winter 2016 Collections!

Off-White | Fall Winter 2016/2017 | Focus on Details | Menswear

Givenchy | Haute Couture Spring Summer 2016 | Focus on Details

David Gandy for Seventh Man Magazine (F/W 2015)

Balmain Fall/Winter 2016 Menswear Show

Fendi Loves

Fall in love with the playful and feminine Fendi Loves capsule collection to celebrate Valentine’s day. 
Discover more on

Dior Homme - Stranger in a Room

Louis Vuitton presents LV and Me AMOUR