Monday, 10 November 2014

MUST SEE - THE CLOTHESHORSE FOR BENCH #LOVEMYHOOD - Behind the Scenes




Last week D Day arrived and D Day for me was taking part in the Bench Original #LOVEMYHOOD global campaign which I was totally honoured to be a part of .... Ive included some behind the scene pictures for you to see and everything will be reveal November 20th with a star studded exhibition .... Do check out the information below on what the project is about and how you can get involved and win an amazing prize which includes a chance to win a city break and £1,000 worth of Bench gear .... Here's my interpretation of the hood .... 



In celebration of the hood being an integral piece of each and every Bench collection since they began back in Manchester in the late 1980’s, #Lovemyhood London is the final exciting stage of a global campaign and project.

Focusing on the blogger and how they have become a formidable part of the fashion landscape, the UK concept turns the lenses of bloggers and young influencers alike back on themselves by inviting them to be photographed or illustrated by one of four incredible artists and photographers including:

Andrew Khozravani, a South London based illustrator and animator who’s past clients include Dazed & Confused, Slam City Skates and Wu Tang Clan, amongst others

Dominic Marley who can count Nike, Redbull and Carhartt among the pages of his photography portfolio

Sussex based creative and illustrator Rebel Yuth aka John Ryan Speed, who brings music culture to life through his intricate line drawings

and Stew Capper portrait photographer and proud contributor to NME, Article and Vice Magazine.

Each artist has captured the portrait of 16 incredible young bloggers and influencers selected for their discerning taste and style. Both have worked collaboratively to interpret an iconic piece of Bench apparel- the hoody- into an image that defines and reflects their experience of London, the city they live and work in.

The Unisexmode, Snoochie Shy, Pause Magazine, Talk Casuals and Apparently Magazine are just some of the incredible talent involved in the resulting artwork that will be officially launched at a private view exhibition on Thursday 20th November.

The #Lovemyhood campaign spans the globe from Canada to Germany to London and the UK. Celebrating how the young city dweller adapts their hoody to fit their busy everyday lives, the campaign runs in conjunction with a competition to win a city break and £1,000 of Bench gear. Visit www.lovemyhood.me to check out full details and global updates of #Lovemeyhood activity




No comments:

Post a Comment

Would be great to here your views on this post