Wake up to the morning-after-the-night-before at an eclectic gathering of talented young faces that embody the chic but irreverent world of Pepe Jeans and its birthplace in Portobello. The iconic West London neighbourhood has seen its fair share of polished bohemians, rock stars and culture clashes over the past 30 years, making it the perfect backdrop to showcase Pepe’s autumn/winter 2015 collection.
This laidback and artful campaign boasts a standout cast starring Jourdan Dunn, Sam Rollinson, Flo Klosky, Hollie-May Saker, Jake Love and Matthew Holt, alongside Matt Hitt of the band Drowners and pro skateboarder Darius Trabalza. Join them hanging out in the wake of a typically uptown-meets-downtown Notting Hill party: listening to music in the late-morning haze, reliving stories from the night before and making plans for what remains of the day.
Esteemed British photographer Glen Luchford - who rose to fame in the early 90s with his legendary contributions to British Vogue, i-D and The Face - captures the ‘Always London’ campaign, marrying the evocative nature of his work with the insouciant styling of Garage magazine’s Charlotte Stockdale to reflect the irrepressible spirit of Pepe Jeans.
The brand also joins forces with London-based creative agency Spring Studios this season, renowned for creating innovative campaigns for the industry’s most prestigious fashion and luxury brands, and elevating some of the world’s most famous mainstream brands and retailers.
As with previous campaigns, for autumn/winter there will be an accompanying brand film - this season also shot exclusively on location by Glen Luchford - to be launched in selected territories.
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